role
ART DIRECTION | CONTENT CREATION | UX/UI Design
Client
Goal
By providing live stream services, Soulo NYC connect dancers worldwide to a selection of legendary hip-hop artists and give homage to the cultural and historical roots of hip-hop.
Invite passionate dancers to a cultural collective tribe.
In the meeting with my clients, from strategy to website creation, there was so much positive energy from dancers around this project. So I focused on visualizing this vibe and dynamic feeling by leverage saturated color, sporty fonts, and moving assets. Also, since many artists got involved in this project, I oversaw visual design to align it to one strong story.
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Encouraging learn about culture not only just dance movement.
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result
Note:
Team
Project Management & Founder: Christin Lee
Director of graphic: Haewon Kim
Logo & Character Design: Cricket
Photographer: Kien Quan
Videographer: Ken
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