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Alba Cheon Gook

Year

2016

role

Interactive Design | Motion Graphic

Client
Goal

One of the current issues in South Korea is bad communication between employer and employee. Even though there is strict labor law, Since some of the employers do not follow the regulation, a lot of inconveniences has caused to the employee. But since it’s hard to take a measure to every case from the government, the employee needs a platform that can deliver their opinions.

About Company

“Alba recruiting”,  one of the biggest recruiting company in South Korea, planned services that can protect the employee. Therefore, by designing a user flow that uploads their opinions on media wall and promotes animation about services that offered by Alba, the agency that I was worked for created a solution that raise awareness about employment environment and meet the client’s objectives.

Interactive Game

The use of kinetic motion capture technology allowed participants to actively engage in sharing their opinions.

Stress Eraser

While the display shows enormous amount of information related to stressful work environment, participants would wave their arms to try to erase all the stress inducing messages in a given time.

Breaking Bad

The participant smashes(kick or punch) the messages which are unpopular opinions of horrible bosses and turn them into positive messages.

Media art wall

Product advertisement animations

We advertised client's mobile application by creating animations and displaying the policies about how they can protect their consumers.

The interactive contents related to the advertisement animation is appropriately placed in the media events flow, thereby inducing the participation of the user.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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A media forum for conversation

We created this interactive design as a line of the communication channel between the laborers and the companies.

Live update of participant's opinions.

In order to gather participants opinions and put them on display, two methods were used. The participants first wrote down their thoughts, and we scanned their writings which were then displayed on the interactive media wall.

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Note:

My specific role in this project

Interactive Designer | Motion Graphic Designer worked for Design Silverfish Agency in South Korea.

• By researching about Interactive media wall that developed by different country and company, I was involved in ideation sprint phase.

• Designed project proposal pitch deck design by organizing the team and art director’s ideas.

• In charge of graphic design by manipulating the raw image assets that offered by advertisement agency

• Work closely with the computer program team to develop seamless interactive design

• Not only a visual design and user interface But I was motion graphics assistant in the video team. So as a motion graphics assistant, I generated 2 promote animations.

Learnings.

There are various methods to interact with users.

Before this project, I only studied the interaction between user and software which is processed mainly on website and application. But I realized that touching the button is only one of the way to communicate with the user.

Besides touching the button, the software can communicate with the user by motions, voice and more with current technology. And in the future, by utilizing many techniques of interacting, the user can experience the device with various and expanded way. Thus, this project opened my eyes to the enormous potential of UX/UI design.