Art Direction
UX/UI Design

A designer with an artist's heart, I aim to create a design that can spark the human’s mind.

I believe human-centered design makes digital products enrich people’s lives!

Brief of what I do
Currently, work as a

freelance art director

Learn about me more

I recently started a freelancer life as an art director.
A journey that knocking a higher ceiling with a belief of strong value in design.
I’m honored to be with creative people that gather with empowering belief on every project.

Weapons and skills



Art Direct




Visual Design

Move your mouse
Skills and Capacity
My highlights skills is Interactive Design. But my curiosity makes me expand what I do. Desire to store inspiration helped me to develop Photography skills, From that, I elevate my skills to videography and motion graphics to tell a further story.

Soulo NYC


Online dance class and community platform that accessible from anywhere.

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Corner Office NYC

Art Direction | UI/UX Design

Expand online reach of Co-working services that have various office solutions and personalities.

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Raycon Global

Art Direction | UX / UI Design

Launching and promoting a music accessories brand backed by renowned musicians and influencers.

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"This is how the magic happens"

The struggle point.

Observe and

Project Objective
Target Audience
Market Competitors
Product Lifecycle
Content Requirements
Functional Specifications



thinking how to visualize the idea

Design Strategy

My design philosophy is to come up with a solution-based design approach that can fulfill consumer’s needs and help my clients achieve business objectives.

To this happen, lots of ideas need to be generated and validated. The end goal of this phase is to strategize how to implement the idea which is functionally value and visually appealed.

the idea into value

Prototype &
Generate Contents

Start creating and experiment with visual assets to find the best way to present the product to the consumer.

By doing a prototype and usability test, understand what works and what doesn’t in order to Iterate the user’s feedback quickly.

And make sure everything is seamless and simple before the project launch.

Information Architect
Visual Design
Interactive design
Usability Testing
Project Launch

To learn and expand

Continuously develop
the project

I believe in the power of user-centered research. It continuously iterates the problems discovered from the real-user data and optimized the project regarding it.

That's the reason why I love the long-lasting business relationship because that helps both ends to grow consistently by expanding the project.