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A designer with an artist's heart, my aim is to design human-centered digital products that enrich people’s lives.
I believe human-centered design makes digital products enrich people’s lives!Brief of what I do
freelance Senior DesignerLearn about me more
Recently, I began freelancing as an visual designer and art director, a journey that’s allowed me to take my work to the next level. I’m honored to work with creative people that share my belief in strong design.
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"This is how the magic happens"
My design philosophy is a solution-based design approach that fulfills consumer needs, helping my clients achieve their goals and objectives.
To make this happen, lots of ideas need to be tested. The end goal of this phase is to create an idea for a design strategy that is both functional and visually appealing.
In this phase, I create and experiment with visual assets to find the best way to present the product to the consumer.
Through a prototype and usability test I am able to see what works and what doesn’t through different iterations of user feedback, allowing me to make sure everything is running smoothly before the project is launched.
Continuously develop project
User-centered research is a central part of my design process. Through continuous iterations, it uses real-user data to discover problems and allow for the optimization of the project before it is launched.
Through long-lasting business relationships I am able to both troubleshoot my client’s products and grow myself through the expansion of my original project.