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Raycon Global




Product Design | Brand Identity | Website Design


Develop the brand guidelines and create the overall concepts in order to position Raycon as an aspirational celebrity-driven brand. Based on the concept, I developed print materials (package design, product catalog, and postcard), and digital products (photos and video for marketing collaterals).

Raycon Global is an electronics e-commerce company based in New York City. Company provides the popular, affordable products to underdogs and music lovers around the world.
Ray J, one of Raycon's co-founders, brings his own unique energy to the brand.

Aspirational consumer Electronic Brand

Based on the research of our target consumer's taste and behavior, create branding identity and guidelines. And developed digital assets and marketing collaterals for Raycon's social media. By creating target-specific digital content, we were able to increase web traffic while boosting the return of sales.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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User research

Researched about target consumer demographic and created buyer's persona.

Information Architecture

Not only create initial navigation, But we continuously tailing the site map according to the data from users.
By integrating user data, we define what is the pain point for the user during the web experience and solve the problem by redesign the sitemap.


I prioritize all the ideas and wishlists contents which are collected from the team, and bring it to life in the form of a wireframe.

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My role

Product Design (From developing brand design system to creating marketing artifacts, and website)

Brand Design

Website Front-end Design

User Research (Target consumer research, buyer's persona, campaign data review & analysis)

Video Editting