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Year
2017-2018
role
Product Design | Brand Identity | Website Design
Client
Goal
Develop the brand guidelines and create the overall concepts in order to position Raycon as an aspirational celebrity-driven brand. Based on the concept, I developed print materials (package design, product catalog, and postcard), and digital products (photos and video for marketing collaterals).
Raycon Global is an electronics e-commerce company based in New York City. Company provides the popular, affordable products to underdogs and music lovers around the world.
Ray J, one of Raycon's co-founders, brings his own unique energy to the brand.
Aspirational consumer Electronic Brand
Based on the research of our target consumer's taste and behavior, create branding identity and guidelines. And developed digital assets and marketing collaterals for Raycon's social media. By creating target-specific digital content, we were able to increase web traffic while boosting the return of sales.
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User research
Researched about target consumer demographic and created buyer's persona.
Information Architecture
Not only create initial navigation, But we continuously tailing the site map according to the data from users.
By integrating user data, we define what is the pain point for the user during the web experience and solve the problem by redesign the sitemap.
Wireframe
I prioritize all the ideas and wishlists contents which are collected from the team, and bring it to life in the form of a wireframe.
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result
Note:
My role
Product Design (From developing brand design system to creating marketing artifacts, and website)
Brand Design
Website Front-end Design
User Research (Target consumer research, buyer's persona, campaign data review & analysis)
Video Editting
Photography