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Samsung IFA Knox Zone

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Year

2016

role

Interactive Design | Motion Graphic | UI Design

Client

Goal

Proposed Samsung's newly launched security app "Knox" product in IFA 2016
Attract the visitor to get inside the Samsung booth by developing high quality appealing interactive media experience zone

Develop innovative interactive experience zone that mainly for helping the consumer understand about the newly launched security application ”KNOX”. Since it was new to the consumer, nor the familiar concept, one of the key points for the project was to make this zone easy to access and fun.

Integrating with theme park concept.

The Idea and concept came from an amusement park that can entertain the visitor.
By developing Interaction, visual design, and animations that associated with a theme park concept, we generated the amusement park’s happy mood all over the zone.

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Guide map about Knox app

The zone was made up of 4 different stages and each amusement stage from ticketing to get the gifts, the contents contain new products information and function. And one of the stages is a media performance wall which was made with 14 Samsung screen monitors.