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Year
2019
role
Website Design | Marketing Design
Client
Goal
The high-level objective was to boost lead generation and reflect the Corner Office’s aesthetic on new website - clean and streamlined. And further more, Corner Office wanted to execute cross promotion on social media, email marketing, and Google ads.
About Corner Office
Corner office is co-working space and office leasing company which is located in Brooklyn, New York.
Observation and analysis
In the website audit, our team discovered usual flaws in terms of broken links, bugs, complicated workflows, and call function which was a huge undiscovered hole where their leads get lost.
Corner Office has many different solutions for the common business person on-the-go. While this gives options to many potential customers, but often confuses them regarding the identity of the company and also staffs were facing difficulty to organize and position to new leads.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
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Multichannel marketing campaign
My team executed several campaigns as the website is launched. In the pen campaign, which is for the Labor Day / Summer campaign, we used several different brand personas that would be attracted to each of Corner Office’s locations. The campaign was executed mainly focused on generating leads by targeting not only the existing target audience but also the newly developed target audience.
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Note:
My Role
As an art director and digital designer in Digital Artistry Marketing Agency, I focus on directing visual design part of this project as well as developing the front-end. And also overlooked and observed every step of creations on marketing campaign materials.