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role
Art Direction | UI/UX Design
Client
Goal
The high-level objective was to boost lead generation and reflect the Corner Office’s aesthetic - clean and streamlined. And further more, Corner Office wanted to execute cross promotion on social media, email marketing, and Google ads.
Corner office is co-working space and office leasing company which is located in Brooklyn, New York.
Observation and analysis
In the website audit, our team discovered usual flaws in terms of broken links, bugs, complicated workflows, and call function which was a huge undiscovered hole where their leads get lost.
Corner Office has many different solutions for the common business person on-the-go. While this gives options to many potential customers, but often confuses them regarding the identity of the company and also staffs were facing difficulty to organize and position to new leads.
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Strong story on web
By creating different personalities for each of these locations, my team intended to every customer feel warmly welcomed and that they are in a space perfectly suited for their needs. Also, we formed even more specific office solutions, like differentiating working style, offered services, and even naming, that can support each personality.
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Multichannel marketing campaign
My team executed several campaigns as the website is launched. In the pen campaign, which is for the Labor Day / Summer campaign, we used several different brand personas that would be attracted to each of Corner Office’s locations. The campaign was executed mainly focused on generating leads by targeting not only the existing target audience but also the newly developed target audience.
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result
Note:
My Role
As an art director and digital designer in Digital Artistry Marketing Agency, I focus on the UX/UI part of this project as well as developing the front-end. And also overlooked and observed every step of creations on marketing campaign materials.