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Samsung CES

role

Interactive Design | Motion Graphic

Client
Goal

Develop an interactive zone that built to present their newly launched Gear 3 products and Washer product lines in CES 2017.

Utilize the cutting edge technology in media installation and visualize the ideas that can explain new products effectively with that technology.

Translate Gear3 and Washer product features into a mixed-medium media zone.

To express the main features of each product, my agency planned animation sequences on a unique solution. We developed the story and made visual expression by combining multiple technology, devices, and medium,

By presenting layers of effects in one sight.

Samsung Washer and Dryer

Using a project beam technic, displayed two layers of animation that can contain creative content.

In this project, I mainly focused on developing animations and sequences. Our team tied the scene story by having an effect-display-layer separate from direct, function-focused contents.

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Overview of Layered Installation

Contents in LCD

Focus on explaining the specific functions of the products, contents have made by manipulating the original product's Interface design and 3d modelings.

Contents in Transparent cylinder

The content that engaged in visual storytelling was designed to highlight specific features of the product and made into a animation and presented on the transparent cylinder.

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result

Note:

My Role

Animation Sequence Plan

Graphic Design

Motion Graphic